Burn Rate was a very interesting read for me, a guy who is making no money yet spending money on his business. Burn Rate chronicles Michael Wolff's short lived career as an entrepreneur during the .com boom. I thought it was really interesting when Wolff starts to describe how the internet went from a place where nerds congregated to talk to one another to when people realized the internet could be used to make huge profits. One thing I didn't appreciate too much about the book was that it seemed to be rather gossipy about the businesses it mentioned but then again Wolff is a writer. But I did appreciate the Wolff seems to be stating facts not opinions in his writer, so he's really letting the ready make the own interpretations about what was going on with internet businesses during the 90s. As I said earlier, Wolff didn't take a salary when he realized he didn't have enough money to continue day to day operations. But before everything is lost, he takes what is owed to him thus effectively bankrupting his business. It's hard to get behind what he did because of all the employees he screwed over by doing this. It takes a certain guy to write a book like this, and when you're done reading it you'll completely understand why running his company did not work out well for Wolff.
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